First Atlantic Commerce's IP Geolocation Service Maximizes Merchants'
Marketing Power, Improves Visitor Experience
Tailor Marketing Campaigns to Your Demographics With cGateLocate(R)
HAMILTON, BERMUDA -- (MARKET WIRE) -- June 07, 2007 -- First Atlantic
Commerce Ltd (FAC), a leading Internet multi-currency, payment and
risk solutions provider, today announced the take-off of its geo
marketing, Internet Protocol (IP) Geolocation services for merchants
across the globe.
IP Geolocation, the process of evaluating an eCommerce transaction
based on the geography of the consumer, allows merchants to view the
customer's browser location, including the country, state or
province, city, and zip or postal code, as well as their Internet
Service Provider (ISP) and domain name.
FAC's service, cGate®Locate, provides an excellent precision
marketing tool for merchants to better understand their customers and
target market. The information can be used to take immediate action
and drive online marketing campaigns tailored to certain demographics
or cultures, according to CEO of FAC, Andrea Wilson.
"IP Geolocation has typically been used as a fraud detection tool in
this industry to block consumer traffic from restricted countries,
and we fully support that as an additional layer of risk management.
However, we believe Geolocation provides even more value for
marketing and tracking of consumer behaviour," she said.
Once merchants implement the service, they are able to tailor their
online content to specific geographic customer segments or cultures,
which in turn, gives them new insight into their customers' behaviour
and surfing habits. Merchants can put automatic messaging, blocking
or marketing processes in place based on that information, and they
can target certain consumer verticals and manage sales campaigns more
effectively.
"For example, if an online merchant wants to target a new consumer
market such as China or South America with distinct promotional
information or new services, our IP Geolocation services will enable
them to track their campaign and consumer behaviour for that market,"
said Wilson.
A unique real time reporting and mapping function is also available
for statistical and marketing analysis.
cGate®Locate is now available for all online merchants including
those who have existing payment gateway services with other
providers.
"Our IP Geolocation service can be implemented alongside our payment
gateway solutions or as a stand-alone solution for merchants wanting
to benefit from IP consumer Geolocation, but not wanting to move away
from their existing payment provider," said Tricia Lines Hill, FAC's
VP of Marketing and Corporate Communications.
Merchants looking to obtain actionable marketing information and
optimize customer acquisition can employ FAC's IP Geolocation
solution in just two business days.
cGateLocate® is the latest service to be added to FAC's suite of
consumer authentication solutions, which also include Address
Verification (AVS) and Card ID Verification (CVC/CVV2) services, and
Verified by VISA and MasterCard SecureCode(TM) solutions.
For more information on FAC's geo marketing services in addition to
multi-currency payer authentication solutions for Verified by Visa
and MasterCard SecureCode(TM), merchants should contact FAC today or
visit the company's website -- www.firstatlanticcommerce.com.
About First Atlantic Commerce
Headquartered in Bermuda, and established in 1998 to create secure
card-based payment solutions for e-businesses, FAC provides powerful
technology designed to work with most merchant platforms, including
Microsoft®, UNIX, and LINUX platforms. FAC's cGate® technology offers
service, flexibility and security to adapt to many business and bank
acquirer requirements. Business solutions such as 3-D Secure(TM)
Payer Authentication, Virtual Corporations and offshore
multi-currency payment solutions are available in various offshore
jurisdictions.
For further information, please contact:
Mrs. Andrea Wilson
CEO
First Atlantic Commerce
Tel: 001 441 294-4620
E-Mail: awilson@fac.bm
Mrs. Tricia Lines Hill
Vice President, Marketing & Corporate Communications
First Atlantic Commerce
Tel: 011 441 294-4625
E-Mail: tlineshill@fac.bm
